YaFix Technologies is hiring a Senior Marketing Manager to own our go‑to‑market engine across brand, demand generation, product marketing, and lifecycle. You will craft the marketing strategy, lead integrated campaigns, partner with Sales and Product to drive qualified pipeline, and build the foundations of a modern, data-driven marketing org suitable for a scaling startup.

What you’ll do

• Own annual and quarterly marketing strategy, budgets, and OKRs aligned to revenue goals
• Lead integrated campaigns across paid, organic, events, and partnerships to drive qualified pipeline
• Build and optimize demand gen programs (paid search/social, content syndication, webinars, field events)
• Partner with Product to translate roadmap into positioning, messaging, and launch plans
• Oversee lifecycle/CRM programs (email, nurture, in‑product) to improve conversion and retention
• Establish and report on full‑funnel performance: awareness → MQL → SQL → opportunity → revenue
• Manage agency/freelancer network; hire core team members as we scale
• Champion our brand voice and thought leadership in the market

What you’ll bring

• 10+ years in B2B tech/startups with 3+ years owning pipeline targets
• Proven success building demand programs that convert to revenue at an early‑stage or growth‑stage startup
• Expertise in campaign strategy, product marketing fundamentals, and marketing ops/CRM (HubSpot/SFDC)
• Strong analytical orientation; comfortable with attribution, CAC/LTV, and experiment design
• Exceptional storytelling, copywriting, and stakeholder communication skills
• Based in Los Angeles; comfortable with a hybrid schedule (2–3 days onsite)